Kellogg’s will use laser to burn logo on to individual corn flakes to stamp out fakes

According to the advertising slogan, if you see Kellogg’s on the box then you know it’s Kellogg’s in the box.

But now the company has become so concerned about similarly packaged supermarket cereals, it has developed a laser to burn its logo on to individual Corn Flakes.

The concentrated beam of light creates a toasted appearance without changing the taste.

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One Response to Kellogg’s will use laser to burn logo on to individual corn flakes to stamp out fakes

  1. Sharon says:
    15 October 15, 2009 at 9:04 am

    When I read this story yesterday, I thought about B.O.N. (I was surprised I did not see it here first.) Now it appears here today, I am channeling this site.

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