The prints we make for our ‘daily use’ not only use paper, but also ink. Lots of ink! And according to SPRANQ creative communications (Utrecht, The Netherlands) partly unnecessary. On the basis of a hunch of Colin Willems SPRANQ has therefore developed a new font: the Ecofont.
A good idea is always simple: how much of a letter can be removed while maintaining the readability? After extensive testing with all kinds of shapes the best results were achieved by using small circles. Lots of late hours (and coffee) later have resulted in a font that uses up to 20% less ink. Free to download, free to use.
“…have resulted in a font that uses up to 20% less ink.”
That does it for me! I’m going to sell the ink market short.