Team owner Mark Cuban has become the first member of the Dallas Mavericks to appear in a post-NBA championship national commercial. The TV spot is a lead-in to the upcoming film, Transformers: Dark of the Moon.
The commercial goes even farther with its promotional tie-in by also featuring ESPN sportscaster Jay Harris. But as revealed toward the end of the 30-second spot, the main player is Optimus Prime.
Following the Mavericks 2010-11 NBA championship series win over the Miami Heat, Cuban was among those cited by analysts as being in an optimum position to transform the crown into endorsement perks.