Mark Cuban ‘Transforming’ Mavericks With New Player: Optimus Prime

Team owner Mark Cuban has become the first member of the Dallas Mavericks to appear in a post-NBA championship national commercial. The TV spot is a lead-in to the upcoming film, Transformers: Dark of the Moon.

The commercial goes even farther with its promotional tie-in by also featuring ESPN sportscaster Jay Harris. But as revealed toward the end of the 30-second spot, the main player is Optimus Prime.

Following the Mavericks 2010-11 NBA championship series win over the Miami Heat, Cuban was among those cited by analysts as being in an optimum position to transform the crown into endorsement perks.

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