Commercial Bummer

DirecTV has ended their ad campaign with Rob Lowe and his funny yet creepy alter-egos after complaints indicated the commercials were misleading.

But DirecTV’s relationship with Lowe may not be completely over.

“We’ve talked with Rob about doing something else in the future,” Jon Gieselman, DirecTV’s senior vice president of marketing said Tuesday. “He loves the campaign. He’s completely gotten into the characters.”

Following multiple complaints from cable company Comcast, which were filed three months ago, the Better Business Bureaus’ National Advertising Division (NAD) ruled in their favor Tuesday and issued recommendations to DirecTV based on the claims.

The omission of Lowe’s signature line, “Don’t be like this me. Get rid of cable and upgrade to DirecTV,” was among the NAD recommendations because it “conveyed a comparative and unsupported superiority message.” They also found no evidence that DirecTV had greater signal reliablity, shorter customer service wait times and better picture and sound quality than cable, according to the L.A. Times.

“(DirecTV) continues to believe that the various Rob Lowe advertisements are so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter ego characters are comparative or need to be substantiated,” the company said in a statement following the NAD ruling, which they intend to appeal.

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2 Responses to Commercial Bummer

  1. John Mackovic says:

    That is literally the worst news I've heard all day.

    /Parks & Rec Rob Lowe

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