Kentucky is known for horse racing, bourbon and college basketball. And if a couple of creative advertising professionals have any say in the matter, the Bluegrass State will be world renowned for something else.
They want the state to replace its current slogan, Unbridled Spirit, with a new one — Kentucky Kicks Ass.
In a five-minute online video, Kentucky natives Griffin VanMeter and Whit Hiler stand on the steps of the state Capitol and make their case.
“Everybody was saying ‘kick ass,’ ” Hiler says. “That was our thing on our Facebook page, and so that seemed logical when we came up with the idea of rebranding the state.”