LifeChurch.tv, the high tech megachurch out of Oklahoma, entered the domain-name competition Wednesday, ponying up the $185,000 application fee in an effort to lay claim to .church as the Web faces a massive expansion of domains.
But executive pastor Bobby Gruenewald, whose LifeChurch title is innovation leader, says their goal is not to profit from controlling the domain with fees for listing rights but to make Internet outreach easier and more accessible.