Once you pop the top of a tube of potato chips, it can be hard to stop munching its contents. But Cornell researchers may have found a novel way to help: Add edible serving size markers that act as subconscious stop signs.
As part of an experiment carried out on two groups of college students (98 students total) while they were watching video clips in class, researchers from Cornell’s Food and Brand Lab served tubes of Lays Stackables, some of which contained chips dyed red.
