‘Captain America’ to Keep US Title in All But Three Countries

Marvel Studios and Paramount’s Captain America: The First Avenger will keep its US title in all but three countries: Russia, Ukraine and South Korea.

Though it is common for American blockbusters to feature less US-focused titles in foreign markets, Paramount largely decided against the alterations for Captain America, and instead gave foreign countries the choice of two titles, Captain America: The First Avenger or The First Avenger.

Interestingly, most international distributors believed the franchise name was so identifiable that not using “Captain America” in the title could risk losing ticket sales.

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