Yellow pages publisher SuperMedia works to overcome digital-era challenges

Yellow pages publishers, like just about every other printed media producer, have been all but written off for dead in the past few years.Ad sales are down, Google is up and who needs one more phone book stuffed in a kitchen cabinet?

But Grapevine-based SuperMedia Inc., despite all sorts of tough financial numbers, says it is boosting its investment in digital directories and revamping its old-school print division. There are small signs that those changes are beginning to pay off.

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1 Response to Yellow pages publisher SuperMedia works to overcome digital-era challenges

  1. dan says:

    I thought I was done with yellow pages but last weekend I needed a sprinkler repair guy, immediately, to repair a break in my line on a Saturday morning. I could not shut the system off at the shut-off valve. I was unable to find a repairman on-line, but I did find one in the yellow pages who advertised he would be their within the hour, seven days a week.

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