BP grabs ‘oil spill’ keywords on search engines

BP is purchasing search keywords such as “oil spill” on Google, Microsoft Bing, and Yahoo! in an effort to spin the ongoing clusterf**k in the Gulf of Mexico.

As noticed by the International Business Times and others, if you search on “oil spill” on Google, Bing, or Yahoo!, you may see a BP ad appear at the top of the results page. The ad points to the url www.bp.com/oilspillnews, where netizens can, in BP’s words, find “Info about the Gulf of Mexico Spill” and “Learn More about How BP is Helping.” Yes, helping. And yes, those are BP’s caps:

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One Response to BP grabs ‘oil spill’ keywords on search engines

  1. Marvin says:

    Holy crap. I ran the Google Adwords for our company site. Points for BP on smart ad-buying, but really, this smacks of evil incarnate.

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