War on Christmas – Best Buy Edition

Recently found on the Best Buy Forum website, the company had to address “Happy Eid Al-Adha”.

Holiday Messaging

11-23-2009 02:05 PM

Thanks for sharing your point of view regarding our recent ad, which included a wish for a “Happy Eid al-Adha”.

Best Buy’s customers and employees around the world represent a variety of faiths and denominations. We respect that diversity and choose to greet our customers and employees in ways that reflect their traditions.

We do use the word “holiday” in some of our advertising because it is meant to be inclusive to everyone. However, just as we have in the past, we will also reference specific holidays such as Christmas, Hanukkah and Kwanzaa in our weekly ads, store signage and other advertising vehicles.

We encourage our employees to interact with customers naturally and feel free to wish them a Merry Christmas if they are celebrating that holiday.

Thanks again for your feedback.
~Elizabeth
Community Supervisor
Best Buy® Corporate

Why did they have to address this issue, because of comments left here.

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