U2 world tour yet to turn a profit

It is one of the world’s most popular live events but U2’s massive 360° tour has still not turned a profit.

The concerts have generated €205m in ticket sales so far, but Paul McGuinness, the band’s manager, said that the tour has not yet broken even because the daily running costs are more than €500,000.

The band started the tour in Barcelona at the end of June, followed by North America for a string of concerts that began at Chicago’s Soldier Field on September 12.

“When do we hit the break-even point? We haven’t hit it yet,” McGuinness told Billboard, the American music trade publication last week. “But we will between now and the end of this leg. Not exactly gravy, because whether we’re playing or not, the overhead is about $750,000 (€511,245) daily.”

With more than 120 trucks transporting three stages that cost $40m to build and up to 500 staff on the payroll, U2’s tour is being touted as the most expensive rock’n’roll expedition ever mounted.

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Just 12 more days until the play in Dallas Arlington.

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