Republican National Committee Chairman Michael Steele says his party is going to launch an “off the hook” public relations campaign that will update the GOPâ€™s image by translating it to “urban-suburban hip-hop settings.”
The new GOP leader told the Washington Times that the partyâ€™s defeat in states like North Carolina and Virginia made it clear they needed a new approach.
â€œWe need messengers to really capture that region â€” young, Hispanic, black, a cross sectionâ€¦â€ he said in an interview published Thursday. â€œWe want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings.â€
He added, jokingly, that â€œwe need to uptick our image with everyone, including one-armed midgets.â€
I tried my best to find a picture of a one-armed midget to accompany this story, but I came up short.