New Zealand’s national airline is offering to pay bald travelers to use their heads — literally — in a new advertising campaign.
Air New Zealand said it wants 70 recruits to stand in lines in three airports — while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.
The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard, a company official said.
The tattoos will promote a new system that is meant to reduce check-in waiting times.