Airline seeks bald men as walking billboards

September 16th, 2008

New Zealand’s national airline is offering to pay bald travelers to use their heads — literally — in a new advertising campaign.

Air New Zealand said it wants 70 recruits to stand in lines in three airports — while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.

The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard, a company official said.

The tattoos will promote a new system that is meant to reduce check-in waiting times.

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